Tired of cold calling? Tired of pestering the ones you care about? Tired of buying leads that go nowhere? There must be some other way. The good news is that there is a better way. Today I am going to share with you an ecommerce marketing strategy called “Attraction Marketing”. Attraction marketing is today’s way of marketing, it has people chasing you rather than you chasing them. Wouldn’t it be great if you could have endless leads coming to you 24/7, already looking for the thing that you are offering. Imagine that, you not only have a lead, but one that is already looking at becoming a customer – no sales pitch required. All you have to do is provide them with what they need, its as simple as that.
So how do I do attraction marketing? I have picked up a couple of tips from using this ecommerce marketing strategy that I am going to give to you. First you must know who your target audience is. You need to understand their wants, desires, needs, fears, pains. Once you have these established then you can offer them a solution. You must be willing to give before you can ever start to receive. Give of your knowledge, make them an irresistible offer, provide them value that only you can give. Do this and you will be off with a great list of quality prospects.
Secondly know what you are really selling. Did you realise that your product is not what you are actually selling – but yourself! You are your business, to be successful in this you need to market yourself. People must be attracted to you. These days people are not interested in someone pressuring them into buying something so they can get rich. Instead they are wanting to trust you. Work on gaining trust and building a relationship with you customer, once you have accomplished this, they will be asking you what you sell. Social media is one of the great ways to establish this, places like Facebook, Twitter, MySpace, YouTube. Make them personal so that people see that you are just an everyday down-to-earth person just like they are.
So if you work on these tips prospects will be coming to you. But first you must find your point of contact whether it be an ad, website, press release, video, blog. Then they will give you permission for you to communicate with them usually by submitting email details. Once you are communicating, offer them something of value to them – give them something before you start selling to them. Do this and continue to work on it, you will see results with this ecommerce marketing strategy.